e-Commerce Fulfillment

How Second Closet Reduces Shipping Rates, Times & Abandoned Carts

By Geoff Parent on August, 31 2020

Second Closet is the fully integrated Canadian e-Commerce logistics and fulfillment partner you’ve been looking for. We offer cost-effective, technology-first solutions to seamlessly manage and securely store your inventory, fulfill e-Commerce orders and manage reverse logistics.

Better e-Commerce fulfillment leads to better a customer experience.

So far in 2020, Canadian retail businesses of all sizes have had to deal with a tremendous surge in e-Commerce demand. Even though it’s been a steadily-growing channel for years, the logistical stresses caused by COVID-19 have undoubtedly caught many businesses off guard, forcing them to adapt to new e-Commerce trends and best practices while committing to creating the best customer experience online. One area where this need to adapt is felt most prominently is fulfillment.

COVID-19 aside, however, solid fulfillment — picking, packing, shipping, managing returns — has and will continue to be essential to creating the best customer experience possible. It’s a pillar of the type of customer-centric thinking that will lead to fewer abandoned carts, repeat purchases and more brand loyalty. All that said, better fulfillment is hard to achieve alone, especially without the right resources, personnel and expertise. That’s where we come in.

For Canadian businesses looking to reduce shipping rates, deliver on time and reduce abandoned carts, working with an e-Commerce fulfillment partner like Second Closet is an excellent option. Read on to learn how we help our partners in these areas.

 

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1. How we can help you secure more competitive shipping rates

When overhead costs associated with things like shipping and warehousing start to grow, small- to medium-sized businesses lose the ability to stay competitive in a market where added fees mean unsatisfied customers. In a 2018 survey looking at the primary reason why Canadian online shoppers abandon cart, a definitive 72% of respondents blamed shipping costs that end up being too high or more than expected.1

Instead of deterring conversions through exorbitant shipping costs, work with an e-Commerce fulfillment partner who can help you stay competitive and flexible. We leverage the significant amount we spend with UPS, FedEx, Canada Post, Canpar and other major postage providers to secure excellent, discounted postage rates of up to 80% for our e-Commerce fulfillment clients and their consumers. We never mark these rates up and we pass the savings directly on to the businesses we work with.

 

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2. Reduce shipping wait times and live up to delivery expectations

It’s one thing to have a smooth, seamlessly running online store; it’s quite another to have the back-end logistics to sustain that seamless experience all the way through to the final delivery. Aside from the crucial role they play in cultivating a positive brand image, living up to efficient delivery expectations and faster shipping drives consumer choice. In a 2019 e-Commerce report by Canada Post, living up to delivery expectations and fast shipping both ranked in the top four factors that determine choice of retailer.2 Considering how many choices there are online, it’s essential to not let these logistical considerations stand in the way of e-Commerce success.

The Top Factors That Drive a Consumer's Choice of Retailer2

  1. The retailer offers free shipping - 80%
  2. The retailer manages and lives up to delivery expectations - 52%
  3. Offers a better returns policy - 50%
  4. Offers faster shipping - 46%

When it comes to reducing shipping times, it pays to be closer to your end customers. At Second Closet, that’s exactly where we can get you. Our fully owned-and-operated warehouses are strategically located in four of the largest urban centres in Canada (Toronto, Vancouver, Ottawa and Montreal) to get you closer to your end customers and reduce shipping times.

And best of all? Our services are standardized and fully-integrated no matter the location, which means you can expect the same quality of service no matter where we’re fulfilling orders for you. We are so confident in our ability to deliver on time that we guarantee same-day order fulfillment for orders placed before 1:00 PM and next-day delivery for everything else.

 

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3. Better reverse logistics can make all the difference

Whenever consumers buy online, they take a calculated risk. While product images, models and excellent product descriptions go a long way, there is still a good chance that they will face issues with their order. As a result, it’s no surprise that a solid, transparent returns policy and seamless reverse logistics matter a great deal when it comes to driving consumer choice and mitigating abandon carts. The numbers back this up:3

  • At least 30% of online purchases are returned vs. 8.9% in brick and mortar stores
  • 92% of customers will buy something again if the returns process was easy
  • 67% of shoppers check the returns page before making a purchase
  • 47% want an easy-to-print return label

Its effect on consumer choice aside, reverse logistics can also negatively impact the bottom line. From inventory losses and re-stocking expenses to shipping costs, it can be a painful process for many retailers. With Second Closet, however, it’s a simple, seamless process for both businesses and consumers:

  1. Request: The customer requests a return or exchange
  2. Label Created: Second Closet partner generates shipping label on the online portal
  3. Label Emailed: We email the shipping label to the customer with specific instructions
  4. Product Sent Back: Customer prints label, places on parcel, and mails it back to us
  5. Back Into Inventory: Parcel received by Second Closet and added back to inventory

 

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We can help you improve the e-Commerce experience for your customers

Running a business and successfully scaling your operations in the e-Commerce marketplace is hard. Don’t let the logistics of fulfillment stand in the way of growth. When you work with Second Closet, you’re choosing a dedicated partner who will help you respond to, and overcome, the most common e-Commerce challenges faced by businesses of all sizes.

 

INQUIRE ABOUT E-COMMERCE FULFILLMENT SERVICES

 

Sources:

1. https://betakit.com/report-canadian-businesses-are-lagging-in-the-e-commerce-race/

2. https://www.canadapost.ca/cpo/mc/assets/pdf/miniforms/e-commerce-report-en.pdf

3. https://www.invespcro.com/blog/ecommerce-product-return-rate-statistics/

 

 

 

 

 

 

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