e-Commerce Fulfillment

Facebook Shops: What is it & What Does it Mean For Your e-Commerce Business?

By Geoff Parent on May, 28 2020

Second Closet is the fully integrated secure e-commerce fulfillment and logistics partner you’ve been looking for. We offer cost-effective, technology-first solutions to seamlessly manage, securely store, deliver & return your inventory when, where and how you need it done.

The last few months have served as a jarring reminder of how essential it is for businesses to have a solid e-Commerce infrastructure in place. But while the current public health situation has lead to a significant surge in online shopping activity, e-Commerce has been a steadily-growing marketplace for years.1 It’s for these reasons that the recent announcement of Facebook Shops is so significant for businesses of all sizes, but especially for small- and medium-sized businesses.

Already a massively influential hub for consumers and businesses alike, Facebook’s new foray into the e-Commerce space represents an excellent opportunity for small- and medium-sized businesses to streamline and consolidate their e-Commerce and digital marketing efforts at a time when brick-and-mortar retail has tapered off significantly.

But what is it? What are the details? And what does it mean for your business? Read on to learn more about Facebook Shops and how, along with Second Closet as an e-Commerce fulfillment partner, it can help businesses optimize their e-Commerce efforts.




What is Facebook Shops?

Facebook Shops is a free, mobile-centric shopping experience that allows businesses to set up a web store directly through their Facebook and Instagram profiles. Though jointly announced as a partnership with Shopify, Facebook has stated that Shopify is but one partner on a list of prominent e-Commerce companies who are getting in on the Facebook Shops initiative. Some of the other partners include BigCommerce, WooCommerce, and ChannelAdvisor.2

In an announcement on their website, Shopify states that “as consumers increasingly shift to online and mobile shopping to find the products they want, tools like Facebook Shops will help merchants offer more seamless experiences and strengthen relationships with their customers.”3



How does Facebook Shops differ from what’s already available?

While both Facebook and Instagram already have certain e-Commerce features — Facebook Marketplace and Instagram posts that allow customers to buy featured products, for example — Facebook Shops will differ in the sense that it will allow businesses to set up free, full-fledged, customizable stores via their existing pages.

Unlike these prior e-Commerce initiatives, Facebook Shops will give merchants complete control over the “customization and merchandising of their storefronts inside Facebook and Instagram, while managing their products, inventory, orders, and fulfillment directly from within Shopify” or their preferred e-Commerce provider.


What does Facebook Shops mean for the consumer?

Ultimately, the intended goal of any business’s e-Commerce activity is to create a seamless shopping experience for the consumer. In theory, Facebook Shops aims to do exactly that. The logic checks out — because so much of a business’s e-Commerce success is tied up in how they engage with and target their customers on Facebook-owned platforms, it makes sense to provide those customers with an easy way to convert on these platforms as they browse.

With Facebook Shops, Facebook and Shopify claim that “consumers will be able to easily find, browse, and buy products through a purpose-built, immersive experience in these apps they use every day. Checkout will be powered by Shopify for merchants, with Shopify also offering Instagram Checkout to select merchants testing the new feature.”




What other ways does Facebook Shops help small- and medium-sized businesses streamline their e-Commerce efforts?

Aside from being a free, intuitive way for smaller businesses to leverage social media platforms that they’re already familiar with, Facebook Shops also seeks to make logistics and outreach easier for merchants that operate with very few personnel. These merchants will be able to leverage Facebook-operated communication channels like WhatsApp, Facebook Messenger and Instagram Messenger to answer questions, lend support, help their customers track deliveries and more.

As the service develops over the coming year, customers will be able to view products and shop directly in these communication channels as well.


Are all the Facebook Shops features available in Canada?

Officially launched on May 19th, Facebook Shops will become widely available through a Business’s Facebook for Business account in the coming months. As per Facebook’s announcement, certain Instagram Shop functionality may also be delayed outside of the USA for the time being.




Elevate your e-Commerce fulfillment efforts with Second Closet

Initiatives like Facebook Shops are indicative of a rapidly-growing marketplace where efficiency, accuracy and logistics expertise are paramount to creating the best consumer experience possible. In this climate, working with a reliable, committed e-Commerce fulfillment partner is essential to both growing your business and seeing it through turbulent times.

At Second Closet, we provide the logistical expertise needed to help you fulfill your e-Commerce orders profitably and efficiently. With our end-to-end, tech-enabled, scalable solutions for managing inventory and logistics, we are a one-stop-shop for the storage, shipment and management of your e-Commerce orders. When it comes to e-Commerce fulfillment, we offer three key benefits to our partners:

1. Unmatched Value: We leverage our partnerships with major postage providers to secure rate discounts of up to 80%. We don’t mark these savings up and we pass these savings on to you.

2. Proprietary, Turnkey Technology: Our proprietary technology seamlessly integrates with online stores like Shopify, Magento, WooCommerce and more. Whether it’s receiving, pulling, packing or shipping, we’ll execute end-to-end order fulfillment on time, every time.

3. Committed Client Partnerships: We don’t believe in transactional relationships. That’s why we think of our clients as partners. We are accountable and committed to winning together. 

So if and when you decide to explore the benefits of Facebook Shops, you can rely on Second Closet to receive, pack, ship and fulfill your orders to keep your e-Commerce operations running smoothly.







1. Forbes. “How COVID-19 Is Transforming E-Commerce
2. Facebook for Business. “Announcing Facebook Shops
3. Shopify. “Shopify partners with Facebook to help businesses launch branded Facebook Shops



Submit a Comment

Stay up to date